Top SEMrush Alternative for Everyday SEO

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We know what a top tool SEMrush is, and how it could be used free of fees. We also wrote our strategies that will bring your SEO efforts much more further with SEMrush free.

The world wide web is huge, and yet you had stumbled on my site looking for something. I hope you find it as we had taken huge efforts to create them. Best of all, its FREE! Hence, some of our content may include affiliate links (i.e. whenever you click on the links and purchase, I earn a small commission at no extra costs to you!). No worries! Some of these links may look like phishing, but I assure you they are not! Lastly, the affiliation does not affect my reviews towards them. Enjoy!

The SEO specialists loved SEMrush. Even ourselves. However, it is good to have competition. In any case that you need a SEMrush alternative, we present some of these top SEMrush alternative to you in by no order of preference or ranking. Read carefully and do further research on your own. We hope you enjoy SEO always!

Top SEO Software

  1. SEMrush
  2. Advanced Web Ranking
  3. Long Tail Pro
  4. Mangools
  5. Netpeak Software
  6. Raven Tools
  7. SE Ranking
  8. SEOBUDDY
  9. SEO PowerSuite
  10. Sitechecker
  11. Serpstat
  12. SpyFu
  13. WebCEO

1. SEMrush

Year Founded: 2008

Country: USA

Essentials

  • Database: 21bn Keywords & 808m Domains Since 2012
  • Site Audit: Yes
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: Yes
  • PPC Analytics: Yes
  • SERP Tracking: Yes
  • Local SEO: Yes
  • Guides & Tutorials: Yes, Extremely Well-Developed
  • Social Media Monitoring: Yes

Buy Factor

  1. Mobile App – See, before we go on about alternative, let’s highlight SEMrush first. How many others in our list comes with its mobile app for SEO on-the-go? Only two; SEMrush and SE Ranking. You may have your client or boss calling, asking about certain results. Or you could even miss out a certain detail when setting your SEO scans. Here, use the mobile app and get it done in minutes.
  2. AI-Powered Content Analysis – One of the goals for SEO is so that you can improve your content and hence, rank your site higher. With SEMrush’s AI, ImpactHero, it powerfully identifies your content by your customer stages, then recommend improvements to your content strategy. So, if you ever feel that you need a second eye to your content, here it is (and its always honest).
  3. Well-Developed Academy – SEMrush isn’t known as cream of the crop for no reason. Many SEO specialists and wannabes flock to their academy to pickup SEO knowledge and skills, and all for free! The thing here is this. You not only get to learn SEO, but how to SEO with SEMrush in their industry-recognised courses. Moreover, you can pick up a certification or two too! As the industry’s leading, SEMrush is very complete. That is, whatever you learn with SEMrush can be applied in other SEO work!

Pricing

  • Free Plan: Yes, for 1 Project & 10 Keyword Tracking
  • Paid Plans: fr US$ 99.95/mo for 5 Projects & 500 Keyword Tracking
  • Moneyback: 7 Days
  • Specials: Discounts for Non-Profits via Contact

2. Advanced Web Ranking

SEMrush Alternative: Advanced Web Ranking

Year Founded: 2002

Country: Romania

Essentials

  • Database: fr 4k+ Search Engines
  • Site Audit: No
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: No
  • PPC Analytics: Yes
  • SERP Tracking: Yes
  • Local SEO: Yes
  • Guides & Tutorials: Decently Developed w Videos
  • Social Media Monitoring: No

Buy Factor

  1. Unlimited Projects & Users – With just a subscription, you get zero cap on the number of projects and users can you add to use Advanced Web Ranking. I mean, that’s so good, and works for the SEO agencies out there. The only limit being the number of keywords updated weekly which starts from 2,000 to 35,500 depending on subscribed plan. A superb SEMrush alternative already? There’s more!
  2. Customisable Reports – Whether you work for your company’s SEO department or an agency serving clients, you need SEO reports. With AWR, you get over 100 widgets to customise your reports to effectively show your impact! That’s not to say there isn’t any ready templates. But, if you ever just need to show data, you still can ‘quick export’ to PDF, CSV, and XLSX. By the way, reports can also be automatically scheduled for sharing too!
  3. White-Label Reports – Another feature that work well regardless as company or agency. All reports are white-label and doesn’t indicate anything about AWR. Here, you can personalise with your own company name, logo, and details.

Pricing

  • Free Plan: No
  • Paid Plans: fr US$ 44/mo for 2k Keyword Tracking
  • Moneyback: 30 Days

3. Long Tail Pro

SEMrush Alternative: Long Tail Pro

Year Founded: 2010

Country: USA

Essentials

  • Database: Unknown
  • Site Audit: Yes
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: Yes
  • PPC Analytics: Yes
  • SERP Tracking: Yes
  • Local SEO: No
  • Guides & Tutorials: No (at time of writing, LTP Academy is not working)
  • Social Media Monitoring: No

Buy Factor

  1. Unlimited Tracked Domains – A subscription with LTP gets you unlimited tracked domains. So, use this to your competitive advantage! Track all your competitor sites to obtain a holistic view of the SERP happenings. Is any competitor doing particularly well suddenly? Then, its time to probe deeper and react! This tool makes this possible!
  2. Unlimited Keyword Exports – Do keyword research as much as you want within the daily result limits in LTP. Anytime you wish to export, you can do so. No stress on that with unlimited keyword exports.
  3. Daily Rank Updates – If your organisation or your clients’ ones are large, you know how important it is to stay near instantly updated on rank. Afterall, businesses got to be competitive! Besides, your clients would be thankful too! You get daily rank updates with LTP, period. See, no one SEMrush alternative is the same!

Pricing

  • Free Plan: No, 7-Day Free Trial
  • Paid Plans: fr US$ 297/yr for 2 Projects,
  • Moneyback: 10 Days

4. Mangools

SEMrush Alternative: Mangools

Year Founded: 2014

Country: Slovakia

Essentials

  • Database: 2.5bn Keywords & 30m+ SERPs since 2013
  • Site Audit: No
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: Yes, via Browser Extension (Chrome & Firefox)
  • PPC Analytics: Yes
  • SERP Tracking: Yes
  • Local SEO: Yes
  • Guides & Tutorials: Decently Developed
  • Social Media Monitoring: No

Buy Factor

  1. ‘Most Accurate’ Keyword Difficulty Tool – Mangools has its own formula for determining keyword difficulty based off Google. That is, it contains metrics from Moz and Majestic, combined with their own expert calculations to determine a score of 0 to 100. The higher the score, the harder it is to rank on Google first page. So, if you are using Mangools, aim for keyword with scores up to 49 where its still considered possible by Mangools. Beyond that is hard and may not be worth the effort and money.
  2. Browser Extension – Called the Mangools SEO Extension which can be installed into Chrome and Firefox. The extension supports speedy SEO work without the constant need to navigate to Mangools web interface. Users can use the extension to quickly obtain a number of SEO data including domain stats of a website, rank tracking, keywords, backlinks, and even page speed. Very useful, yet only a handful of SEMrush alternative have their own browser extension.
  3. Unlimited Tracked Domains – Similar to Long Tail Pro, you can track any number of domains as you like, with the limit only on the daily tracked keywords.

Pricing

  • Free Plan: No, 10-Day Free Trial
  • Paid Plans: fr US$ 29.90/mo for 200 Keywords Tracked Daily
  • Moneyback: 48-Hours

5. Netpeak Software

SEMrush Alternative: Netpeak Software

Year Founded: 2016

Country: Ukraine

Essentials

  • Database: fr 25 SEO Services & Search Engines (Netpeak Checker)
  • Site Audit: Yes (Netpeak Spider)
  • Domain Analysis: Yes (Netpeak Spider)
  • Topic & Keyword Research: Yes (Netpeak Checker)
  • On-Page SEO: Yes (Netpeak Checker)
  • PPC Analytics: Yes (Netpeak Spider)
  • SERP Tracking: No
  • Local SEO: No
  • Guides & Tutorials: Limited
  • Social Media Monitoring: No, Except by URLs (Netpeak Checker)

Buy Factor

  1. Desktop App – Most other alternative to SEMrush here are cloud apps. In Netpeak, we have a desktop one that needs installation. However, that doesn’t necessarily mean its bad. Sure, the cloud can fail at times, although very rarely. The only hope is that it doesn’t fail when you’re rushing that SEO work and report for tomorrow! With Netpeak, certain features can still work offline. In a way, that’s greater reliability!
  2. Scape Competitor’s Website Data (Netpeak Spider) – Very interesting next two features here. With Netpeak Spider, you can scape your competitors’ website data for external analysis. Such as your e-commerce competitor, you can scape off their product details including prices and review to understand your competitor’s offerings. Also, you can automate scrape off of essential content data like content length, comments, number of shares, meta tags, number of images and more. Use this on a regular basis to get data-driven insights about your competitor’s content marketing strategies!
  3. Scape Website’s Contact Data (Netpeak Spider & Checker) – Moreover, if you are keen on insights about your competitor’s social media strategies too, you can with Netpeak! Afterall, social media signals co-relate with SERP ranking! All the more if your competitor’s business is run on social media, this tool is a beast! No one SEMrush alternative in our list tops Netpeak this way!

Pricing

  • Free Plan: Yes
  • Paid Plans: fr US$ 18.20/mo each for Netpeak Spider & Netpeak Checker
  • Moneyback: 14 Days

6. Raven Tools

SEMrush Alternative: Raven Tools

Year Founded: 2007

Country: USA

Essentials

  • Database: fr 9 SEO Services & Search Engines
  • Site Audit: Yes
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: Yes
  • PPC Analytics: No
  • SERP Tracking: Yes
  • Local SEO: Yes
  • Guides & Tutorials: Limited
  • Social Media Monitoring: Yes

Buy Factor

  1. Social Media Management – The status quo businesses use social media to build and develop their community of followers. With Raven Tools, you get a SEMrush alternative that does more than social signal monitoring. You can schedule posts, engage with your followers, and manage multiple channels all without leaving Raven Tools. What are the channels? That is, Facebook, Twitter, YouTube, and LinkedIn. Not forgetting, you get social media analytics too! Nonetheless, if you’re looking for social media management tools, check out our review of top ones HERE.
  2. Drag-and-Drop Report Building – No more compiling data and building charts from spreadsheets when you can build reports right out of the box with drag-and-drop! You can build full custom SEO reports, social media, and PPC with Raven Tools, or just pull one template for customisation. Its easy and really makes SEO and marketing work so much more enjoyable! Above all, the reports are white-label!
  3. Comprehensive Data Connectors – Visualisation is what makes reports presentable and professional. However, what if you don’t have the right data, or enough of it? With Raven Tools, you get to connect with over 20 platforms to provide you the data for your reports! That include Google Analytics, Bing Ads, email marketing services, social channels and even call providers! In short, your reports will be comprehensive! So much that you can surely make better informed decisions.

Pricing

  • Free Plan: No, 7-Day Free Trial
  • Paid Plans: fr US$ 39/mo for 2 Domains & 25k Link Tracking
  • Moneyback: Nil

7. SE Ranking

SEMrush Alternative: SE Ranking

Year Founded: 2012

Country: USA

Essentials

  • Database: 7bn Keywords
  • Site Audit: Yes
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: Yes
  • PPC Analytics: Yes
  • SERP Tracking: Yes
  • Local SEO: Yes
  • Guides & Tutorials: Decently Developed Knowledgebase
  • Social Media Monitoring: Yes

Buy Factor

  1. Marketing and SEO Plan – A feature SEO specialists of any level will appreciate, not just beginner. SE Ranking’s Marketing Plan is a comprehensive checklist that guide users to take-off their SEO work with SE Ranking, right through to completion. As and where there are new tasks, just add it in and you get an even more complete and personalised plan. Then, anytime there are new hires, the plan serves as superb reference material for them to take-off!
  2. Manage Social Media – Likewise to Raven Tools, you get full social media management with SE Ranking. Except SE Ranking only syncs with Facebook and Twitter.
  3. Mobile App – We said before, only a rare few SEMrush alternative actually have their own mobile app version. Here is SE Ranking, that you can perform ranking, audit, planning, and listing your businesses with its mobile app on-the-go! Both iOS and Android supported!

Pricing

  • Free Plan: No, 14-Day Free Trial
  • Paid Plans: fr US$ 23.50/mo for 250 Keyword Tracking Updated on Weekly Basis
  • Moneyback: Nil

8. SEOBUDDY

SEMrush Alternative: SEOBUDDY

Year Founded: 2019

Country: The Bahamas

Essentials

  • Database: 7bn+ Keywords (fr Ahrefs)
  • Site Audit: No (SEOBUDDY Doesn’t Do This, Only Guides You)
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: No (SEOBUDDY Doesn’t Do This, Only Guides You)
  • PPC Analytics: No
  • SERP Tracking: No
  • Local SEO: No (SEOBUDDY Doesn’t Do This, Only Guides You)
  • Guides & Tutorials: Only With SEO Checklist Bundle
  • Social Media Monitoring: No

Buy Factor

  1. Step-by-Step SEO Checklist – Similarly to SE Ranking, SEOBUDDY offers checklists to support kick starting your SEO work. The SEO Checklist bundle includes a 102-point checklist, and SOP collection of over 60 SOPs to help you do and learn as you go! Although these 2 only available in the SME plan, once you get them, they’re available to you for lifetime!
  2. Find Backlinks Opportunities – With SEOBUDDY, you get unlimited backlink opportunities. Use it to easily find and review high domain authority links that will impact well on your site. If you had subscribed to the SME plan, you also get the Link Chest which provides a growing list of over 1.7k easy to get backlinks. Moreover, the link chest offers a way for you to manage this mission as you begin contacting for backlinks. With the number and quality of backlinks to your site affecting how search engines see your site, the power of this tool is immeasurable!
  3. Discover Content Ideas – Now, this isn’t keyword nor topic research. But content discovery! Use this tool to easily find top relevant content to inspire your own content strategies! See, it isn’t just keying in keywords to get a bunch of content. But you get to know their focus keyword, language and ranking too! An unbeatable tool offered by this SEMrush alternative!

Pricing

  • Free Plan: No, 7-Day Free Trial
  • Paid Plans: fr US$ 43/mo for 25 Keywords Updated on Weekly Basis
  • Moneyback: No
  • Specials: Discounts for Students & Charities via Contact

9. SEO PowerSuite

SEMrush Alternative: SEO PowerSuite

Year Founded: 2005

Country: Belarus

Essentials

  • Database: fr SEMrush & 6 Search Engines
  • Site Audit: Yes
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: Yes
  • PPC Analytics: Yes
  • SERP Tracking: Yes
  • Local SEO: Yes
  • Guides & Tutorials: Well-Developed w Videos
  • Social Media Monitoring: Yes

Buy Factor

  1. Unlimited Backlinks, Crawl Pages & Websites – A single subscription in SEO PowerSuite gets you unlimited backlink results and crawl pages for an unlimited number of websites in site audit! That’s right! In other words, a subscription usable by the whole company! The only limit here being the number of competitors tracking though. Nonetheless, a superb return in value considering as well its very competitively priced among other cost-effective options!
  2. Schedule SEO Tasks – Including check search engine ranking, update keywords in PPC, publish reports, export data and more! Additionally, you can schedule reruns too! So, if you often find yourself too busy with SEO, this SEMrush alternative will definitely lend a huge hand!
  3. Cloud Storage – Whatever you had done in SEO PowerSuite can all be saved to the cloud! There’s a limit on the number of projects you can save though. But what essentially this feature provide is more of a backup for top priority SEO projects. Alternatively, you could use the cloud to share over what you had done in a particular SEO project in SEO PowerSuite. Otherwise, all projects are saved locally.

Pricing

  • Free Plan: Yes, and 7-Day Free Trial
  • Paid Plans: fr US$ 299/yr for 5 Competitor Tracking
  • Moneyback: No

SEO PowerSuite - all-in-one SEO tool

10. Sitechecker

SEMrush Alternative: Sitechecker

Year Founded: 2016

Country: Ukraine

Essentials

  • Database: Unknown
  • Site Audit: Yes
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: Yes
  • PPC Analytics: CPS only by Keyword
  • SERP Tracking: Yes
  • Local SEO: Yes
  • Guides & Tutorials: Decently Developed w Videos
  • Social Media Monitoring: No

Buy Factor

  1. To-Do List + How-To Fix Guides – With Sitechecker, you don’t need to open another tab for ‘Help Center’. Whenever a SEO-related error is detected, Sitechecker provide links to how-to guides for ease of fixing. The guides are detailed and include videos. So, regardless of your SEO skills, the guides will definitely come in handy!
  2. Daily Backlink Tracking – Similar to Long Tail Pro and others, a subscription gets you daily rank tracking. A sure hit for any competitive firms!
  3. Chrome Extension – Another SEMrush alternative with its own Chrome extension. Although this extension only works with Chrome and for on-page SEO only. That is, there isn’t any competitor analysis you can do with it, nor scrap off website data.

Pricing

  • Free Plan: No
  • Paid Plans: fr US$ 23/mo for 3 Websites
  • Moneyback: 48-Hour
  • Specials: Available for Educational & Nonprofit Organizations via Web Chat

technical seo audit

11. Serpstat

SEMrush Alternative: Serpstat

Year Founded: 2013

Country: Ukraine

Essentials

  • Database: 7bn+ Keywords & 1.66bn Domains
  • Site Audit: Yes
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: Yes
  • PPC Analytics: Yes
  • SERP Tracking: Yes
  • Local SEO: Yes
  • Guides & Tutorials: Decently Developed w Videos
  • Social Media Monitoring: No

Buy Factor

  1. Ready-Made Checklists – Likewise to a few others in this list, Serpstat offers checklists to ensure their users are equipped with both the tools and knowledge for any SEO work. With the checklists, users can monitor their progress and setup auto notifications of their results.
  2. Extension for Popular Browsers – Again, another SEMrush alternative with its browser extension. Only this time, Serpstat’s work with Chrome, Firefox, Opera and Edge too! With it, users can quickly perform domain and page analysis based on the URL and even find out about the on-page SEO parameters!
  3. Comprehensive Offerings – With any paid plan, you get nearly everything that Serpstat offers, only difference being more or less. For instances, the number of searches per day, results per report etc. That is, Serpstat enables their users to perform comprehensive SEO! Nonetheless, if you need white-label reports, you can only opt for the Enterprise Plan.

Pricing

  • Free Plan: Yes, with Limited Searches
  • Paid Plans: fr US$ 55/mo for 10 Projects
  • Moneyback: 14 Days

12. SpyFu

SEMrush Alternative: SpyFu

Year Founded: 2005

Country: USA

Essentials

  • Database: 7bn Keywords& 114m Domains Since 2008
  • Site Audit: No
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: No
  • PPC Analytics: Yes
  • SERP Tracking: Yes
  • Local SEO: No
  • Guides & Tutorials: Well-Developed w Videos
  • Social Media Monitoring: No

Buy Factor

  1. Extensive & Exportable Search Results – Many SEO specialists are aware of SpyFu. In fact, ourself enjoy SpyFu a lot too for its extensive free features. However, free always comes with limit. With a paid SpyFu subscription, you get as much as 10,000 rows of results for all search, whether be it keyword, PPC, or domain, all exportable! Otherwise, you only get 5. Your call!
  2. Extensive Tracked Keywords – If you had been reading through this article, you’d realised most other SEMrush alternative provide tracked keywords in the hundreds. SpyFu wins hands down with 5,000 and on a weekly basis. Besides, you can opt for the higher plan for up to 15k weekly tracked keywords if you need!
  3. Actionable Reports – SpyFu offers what they call standard and recon reports. Standard is what can be printed out as PDF on every page. That is, they’re just data. On the other hand, recon reports are ‘researched’ by the platform and carefully presented to you. Most notably, the Adwords Advisor Report & Keyword Ranking Report are some of the most actionable ones. With the former providing recommendations on keywords to buy for in PPC, and the latter, a list of keywords and their performance, and if been ranked by competitors.

Pricing

  • Free Plan: Yes, with Limited Search Results
  • Paid Plans: fr US$ 33/mo for 5k Keywords Tracking Updated on Weekly Basis
  • Moneyback: 30 Days

13. WebCEO

Year Founded: 2000

Country: USA

Essentials

  • Database: fr 10+ SEO Services & Search Engines
  • Site Audit: Yes
  • Domain Analysis: Yes
  • Topic & Keyword Research: Yes
  • On-Page SEO: Yes
  • PPC Analytics: Yes
  • SERP Tracking: Yes
  • Local SEO: Yes
  • Guides & Tutorials: Well Developed w Checklist
  • Social Media Monitoring: Yes

Buy Factor

  1. Content Submission – A unique feature of this SEMrush alternative! The content submission tool in WebCEO lets you submit your content to a network of search engines, directories, blogs, media sites and so forth. Doing so is an exceptional way to promote your content (and get backlinks) easily and conveniently! New sites or those with low domain authority will benefit most from this!
  2. Detect Toxic Backlinks – Once you had started backlinking, it will come time for you to use this tool. WebCEO’s toxic backlink checker detects and informs you about potentially spam links! Then, you can generate a list from this tool and submit to search engines to disavow! In turn, keeping your site’s profile with search engines healthy and best performing! Above all, this can be scheduled to run on a fixed basis and any highlights alerted via email!
  3. SEO Checklist & Roadmap – Total of 7, you will get when you buy WebCEO! That is, keyword research checklist, link building, SEO, content submission, blogging, social media, and paid advertising. Checklists are a great way for you to manage your tasks, gauge performance and ensure they get done!

Pricing

  • Free Plan: No, 14-Day Free Trial
  • Paid Plans: fr US$ 33/mo for 1 Project & 100 Keywords
  • Moneyback: 30 Days

WebCEOSEO Tools

Our Advice

There are lots of SEO tools in the market. Finding a SEMrush alternative that suits your needs is not just a matter of reading it on its website, nor reading a review somewhere. You got to take up a trial and immerse yourself with the use experience. Nonetheless, our list is carefully researched to only bring you the quality ones. The world of SEO is huge and will continually evolve with Search Engines’ advancement. Which SEMrush alternative will work well with the everyday SEO tasks? That’s for you to find out!

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