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Best WordPress Image Optimizer? Try EWWW & These

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As website visitors ourselves, we know how much we loathe slow loading websites. In fact, slow loading website makes as much as 39% of people stop engaging with it! So, as web developers ourselves, optimising our web loading speed is essential. Often, this comes down to the number of images, quality and size of these images. Fortunately, many image optimiser including the popular EWWW exists in the market!

Although our focus of this article is WordPress image optimiser plugins, many of these exists as a software tool for any websites too. So, be sure to check on your own and we hope you find one that best fit your needs! Like all our other articles, we state the essentials of this worktech, then their buy factors and pricing. Here we go!

The world wide web is huge, and yet you had stumbled on my site looking for something. I hope you find it as we had taken huge efforts to create them. Best of all, its FREE! Hence, some of our content may include affiliate links (i.e. whenever you click on the links and purchase, I earn a small commission at no extra costs to you!). No worries! Some of these links may look like phishing, but I assure you they are not! Lastly, the affiliation does not affect my reviews towards them. Enjoy!

WordPress Image Optimiser

  1. 10web
  2. EWWW
  3. Optimole
  4. Robin Image Optimizer
  5. ShortPixel
  6. SiteGround Optimizer
  7. Swift Performance
  8. WP-Optimize

1. 10web

EWWW Competitors: 10web

Year Founded: 2017

Country: USA

Active Installations: 10k+

Essentials

  • Lossless & Lossy Compression: Yes
  • Serve WebP: Yes (Paid)
  • Keep Originals: Yes
  • Minify Assets: Yes (Paid)
  • Gzip Compression: Yes (Paid)
  • Lazyload: Yes (Paid)
  • Optimise PDF: Yes
  • Caching: Yes (Paid)
  • CDN Support: No

Buy Factor

  1. AI Web Builder + Hosting – See, 10web isn’t just an image optimiser plugin for WordPress like EWWW. It also provides web hosting across its 12 global data centres, and provide tools for building your optimised WordPress sites. Particularly, 10web’s AI builder recreates the website you want using the URL, and converts them into easy drag-and-drop blocks for your personalisation and customisation. Its super easy, really friendly, and mobile-optimised! If you don’t have your WordPress site yet, try 10web!
  2. 90+ PageSpeed Optimisation – Although 10web image optimiser plugin is free, it doesn’t really provide anything more than image compression. But, if you buy a subscription, you get their 90+ PageSpeed tool which will fully optimise your website with Gzip, minification, caching and more! Above all, all these performed automatically on the backend or manually with a few clicks!
  3. Image Type Conversion – Kind of a side feature built in, but its convenient. So, a plus, just not a very big one. Basically, users can convert between JPG, GIF, PNG, and WebP.

Pricing

  • Free Plan: Yes, with 50k Images/Mo
  • Paid Plan: fr US$ 10/Mo for Other Advanced Features
  • Free Trial: 30-Day Moneyback

2. EWWW

Year Founded: 2012

Country: USA

Active Installations: 900k+

Essentials

  • Lossless & Lossy Compression: Yes
  • Serve WebP: Yes
  • Keep Originals: No
  • Minify Assets: Yes (Paid)
  • Gzip Compression: Yes (Paid)
  • Lazyload: Yes
  • Optimise PDF: Yes
  • Caching: Yes (Paid)
  • CDN Support: Yes

Buy Factor

  1. SWIS Performance – This collection of tools from EWWW is somewhat similar to 10web’s 90+ PageSpeed tool. It provides a range of tools that not only optimises images, but also the website files that will make the overall website load faster. That is, it includes tools for page caching, JS/CSS minification, CDN rewriting and more! Very recommended if page loading speed is your concern.
  2. Unlimited Images – With a single subscription, you get unlimited image optimisation with EWWW. That is, the return on value is outstanding! Unless otherwise on a compression API plan aka pay-as-you-go. See next point.
  3. Purchasable Separately – You can buy SWIS Performance, Compression API or both image optimisation and SWIS separately. In other words, you only pay for what you need. Hence, have no worry that you are spending effectively with EWWW!

Pricing

  • Free Plan: Yes, for Limited Compression
  • Paid Plan: fr US$ 7/Mo for Unlimited Images
  • Free Trial: 7-Day

SmallerImagesFasterSites

3. Optimole

EWWW Competitors: Optimole

Year Founded: 2012

Country: Romania

Active Installations: 80k+

Essentials

  • Lossless & Lossy Compression: Yes (Auto)
  • Serve WebP: Yes
  • Keep Originals: N.A
  • Minify Assets: No
  • Gzip Compression: No
  • Lazyload: Yes
  • Optimise PDF: No
  • Caching: No
  • CDN Support: Yes

Buy Factor

  1. Cloud-Based Optimisation – Optimole is another unique image optimiser plugin unlike others in this list including EWWW. In fact, Optimole can be used supplementary! That’s because Optimole offers cloud-based optimisation. That is, it doesn’t optimise your images using your server, but does so in the cloud which frees up your server workload and preventing overloading. Once optimised, it serves the images directly via the CDN to your website visitors. Read next point.
  2. Images Served via CDN – That means, your website images aren’t actually affected by Optimole’s cloud optimisation! That is, it isn’t replaced, nor resized or scaled. Optimised images are stored on Optimole’s CDN (i.e. Amazon Cloudfront) or otherwise a CDN or your choice! This feature is exceptionally useful for those on smaller shared hosting plan.
  3. Smart Image Size Serve – Regardless of device size your visitors use to browse your WordPress site, Optimole’s CDN serves the right size to bring your visitors the best possible browsing experience. In other words, its device-responsive minus the hassle! Try it!

Pricing

  • Free Plan: Yes, for 5k Visits/Mo
  • Paid Plan: fr US$ 28.75/Mo for 25k Visits
  • Free Trial: 7-Day Moneyback

4. Robin Image Optimizer

EWWW Competitors: Robin Image Optimizer

Year Founded: 2015

Country: Russia

Active Installations: 100k+

Essentials

  • Lossless & Lossy Compression: Yes
  • Serve WebP: Yes (Paid)
  • Keep Originals: Yes
  • Minify Assets: No
  • Gzip Compression: No
  • Lazyload: No
  • Optimise PDF: No
  • Caching: No
  • CDN Support: No

Buy Factor

  1. Simple & Easy – First of all, what we like so much about Robin compared to others including EWWW is its super simplistic and friendly interface. There isn’t much tweaking to do in this image optimiser plugin. Moreover, any optimisation can be done within a few clicks! Nonetheless, Robin only performs image optimisation.
  2. Image Resize – Often than not, websites have no need to show huge image sizes, which takes space and slows page loading. With Robin, users can set the maximum height and width allowed, and let the plugin automatically resize any uploaded images above the specification.
  3. Cron Auto-Optimisation – Yes, you can set images to be automatically optimised upon upload in bulk. But what’s better is that once you start the optimisation, you can close your browser if you want to. Cron will continue to optimise till completion, saving you boundless time and effort.

Pricing

  • Free Plan: Yes, for Unlimited Images Not Above 5MB
  • Paid Plan: fr US$ 39 for 5k Images/Mo
  • Free Trial: No

5. ShortPixel

EWWW Competitors: ShortPixel

Year Founded: 2014

Country: Romania

Active Installations: 300k+

Essentials

  • Lossless & Lossy Compression: Yes
  • Serve WebP: Yes
  • Keep Originals: Yes
  • Minify Assets: No
  • Gzip Compression: No
  • Lazyload: No
  • Optimise PDF: Yes
  • Caching: No
  • CDN Support: Yes

Buy Factor

  1. 100 MB Filesize Limit – Very huge file size limit! Most other image optimiser have some sort of limit, but wouldn’t state it. Robin, for one, have a 5 MB limit, so ShortPixel trumps here with their 100 MB.
  2. Optimise in Cloud – Like Optimole, ShortPixel’s optimisation is done in cloud, saving your website much needed bandwidth for your visitors. A superb feature we really like!
  3. Pay-Per-Use Available – Similar to EWWW’s Compression API, ShortPixel can be purchased on a credit basis for 1:1 credit to image optimisation. Superb for the budget conscious!

Pricing

  • Free Plan: Yes, for 100 Images/Mo + Referrals
  • Paid Plan: fr US$ 3.99/mo for 7k Images/Mo or US$ 9.99 for 10k Images
  • Free Trial: No

6. SiteGround Optimizer

EWWW Competitors: SiteGround

Year Founded: 2004

Country: Bulgaria

Active Installations: 1m+

Essentials

  • Lossless & Lossy Compression: Yes (SiteGround Hosting only)
  • Serve WebP: Yes (SiteGround Hosting only)
  • Keep Originals: Yes
  • Minify Assets: Yes
  • Gzip Compression: Yes
  • Lazyload: Yes
  • Optimise PDF: No
  • Caching: Yes
  • CDN Support: Yes

Buy Factor

  1. SiteGround Hosted Sites – The reason to using this plugin all comes down to SiteGround. That is, if your site is hosted on SiteGround, you get the full complete features of this plugin. Moreover, if you noticed in the essentials, this plugin offers very complete website optimisation like EWWW (paid), not just image. However, if your website is not hosted on SiteGround, why not consider switching over? Read next point.
  2. Complete WP Web Hosting – SiteGround is one of the top web hosting providers around. Their plan starts from a super value US$ 3.99/mo for 1 GB of storage, SSL, email addresses, and everything for an e-Commerce site too! We will not go into details on this, but here’s our review article on choosing a web host.
  3. Run Speed Test – As a full website optimisation tool, SiteGround users can run speed tests powered by Google PageSpeed from within the platform. In addition, the test returns suggestions and insights to improve further. Definitely very useful!

Pricing

  • Free Plan: Yes (Full Features for SiteGround Hosted Sites)
  • Paid Plan: fr US$ 3.99/Mo for 1 Website Hosting
  • Free Trial: 30-Day Moneyback

7. Swift Performance

EWWW Competitors: Swift Performance

Year Founded: 2017

Country: Hungary

Active Installations: 20k+

Essentials

  • Lossless & Lossy Compression: Yes
  • Serve WebP: Yes
  • Keep Originals: Yes
  • Minify Assets: Yes
  • Gzip Compression: Yes
  • Lazyload: Yes
  • Optimise PDF: No
  • Caching: Yes
  • CDN Support: Yes

Buy Factor

  1. Special Value Non-Profit Plan – The only image optimiser plugin in our list with such a caring plan! Any organisation with a charity or non-profit mission excluding political activities get to enjoy this plan at the extremely small fee of US$ 3.99 a year! Above all, the plan entitles to full features that will not only optimise your images, but your website as well to greatly boost their speed and performance.
  2. Unlimited Image Optimisations – Similar to EWWW and a few others in our list, Swift Performance users get no cap on the number of image optimisations they can get. That is, as long as they purchase a subscription!
  3. Optimise Database – Not to confuse you with the technicalities, but basically what this does is automatically detect and remove any unnecessary files and data, including spam comments from your database in order to keep them clean and lean. Likewise, this can be done in a matter of clicks without tweaking any settings!

Pricing

  • Free Plan: Yes, with Limited Optimisation
  • Paid Plan: fr US$ 49.99/yr for 1 Site
  • Free Trial: 14-Day Moneyback
  • Specials: Non-profit plan @ US$ 3.99/yr

8. WP-Optimize

EWWW Competitors: WP-Optimize

Year Founded: 2011

Country: UK

Active Installations: 1m+

Essentials

  • Lossless & Lossy Compression: Yes
  • Serve WebP: No
  • Keep Originals: Yes
  • Minify Assets: Yes
  • Gzip Compression: Yes
  • Lazyload: Yes (Paid)
  • Optimise PDF: No
  • Caching: Yes
  • CDN Support: Yes

Buy Factor

  1. Cleans Database – Similar to Swift Performance, WP-Optimize comes with database cleaning features. Albeit, is WP-Optimize’s one more advanced? Users can tweak the settings to retain weeks or month-long data. Moreover, they can view the database statistics to understand their database health better. Good for the mid- to advanced users! Nonetheless, set up need no manual queries! Only a few clicks!
  2. Optimisation Scheduling – If your site is an e-commerce store or social network, you will find yourself with lots of evergreen content added in on a daily basis. With optimisation scheduling, you can set your site to be optimised at the idlest timing to keep new content optimised and the whole site at tip-top condition as much as possible. See, its like keeping your body healthy on a regular basis compared to only when you feel unwell. All it takes is commitment!
  3. Multi-Lingual & -Currency Caching – Again, a feature for the WordPress e-commerce stores that even EWWW and others in our list wouldn’t boast about. Your online store could be selling globally and showing different languages and currency to visitors from different regions. With WP-Optimize, the powerful cache is capable of recognising this and ensures smooth delivery.

Pricing

  • Free Plan: Yes, with Basic Features
  • Paid Plan: fr US$ 49/yr for 2 Sites
  • Free Trial: No

Final Comments

Image optimisation and website optimisation are often lumped together since both share the similar goal of boosting website speed. Hence, many image optimisation plugins in the market comes with caching, Gzip and a host of other website optimisation features. For plugin compatibility, it is recommended to use the same brand for both image and website optimisation rather than using different ones. Nonetheless, know what you want and take a trial before buying to ensure your money’s well spent!

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