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SMS Software for Effective Subscriber Outreach: Salesmsg or?

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Since 2000, marketing software had been popularly tapped upon for inbound and outbound strategies. One which had rarely been spoken about, yet is still sought after, is Mass Text Messaging (Also known as SMS, Short Message Service). A SMS software offers strategic placement, and hence, brand visibility in front of the eyes of the customer. A SMS software is equipped to send bulk text messages to people who subscribe to receive messages regarding a company’s products and services. Hence, this article will cover the many SMS software brands available in the market including Salesmsg, DialMyCalls and many others.

Take note once again that these messages got to have prior permission via an informed subscription, or be seen as spam and a violation against data protection regulations. If you want to learn more about SMS Marketing compliance, here’s a good LINK. The strategic messages can be about the latest offers, deals, updates about new products and services, customer support and even an announcement about a policy change.

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Aka SMS Marketing

SMS marketing is surely tricky. But like all other tools, when used with knowledge and compliance, is game changing and rewarding. Are there any SMS software that are regulatory-compliant? Surely! And we are going to discuss some of them in this article. Furthermore, we will also introduce some of these software’s key features to help you understand how SMS marketing could be carried out with these tools. As long as you are the company Marketer, PR or Communications person, you got to read on below. Here we go!

Text Messaging Software

  1. Salesmsg
  2. DialMyCalls
  3. Factoreal
  4. ManyChat
  5. Postscript
  6. SimpleTexting
  7. SlickText
  8. TextMagic
  9. Text Request

BONUS Mentions (Omnichannel)

  1. ActiveCampaign
  2. Drip
  3. EngageBay
  4. Omnisend
  5. Sendinblue

1. Salesmsg

Salesmsg

Year Founded: 2017

Country: USA

Essentials

  • International Messaging: USA & Canada Only
  • Toll-Free Numbers: Yes
  • Short Code Revert (e.g. reply 7777 to confirm): Yes
  • 2-Way Texting: Yes
  • Text MMS: Yes
  • Double Opt-In: Yes
  • Built-In Unsubscribe: Yes
  • SMS Campaign Reports: Yes
  • Mobile App: Yes
  • Integrations: 7 (excl Zapier)

Buy Factor

  1. Built-In Call Features – Most SMS Software available comes packed with other tools for marketing. For Salesmsg, it comes with call features such as making and receiving calls, call forwarding, recording, and its respective call analytics. So, if you’re going to use Salesmsg, you will get your own local or toll-free number for your business use.
  2. Unlimited Contacts – The second feature that make Salesmsg so good is that it doesn’t cap the number of contacts you can SMS to. Rather, it caps the number of messages you can sent to really support your SMS marketing at the best possible price. In short, your SMS opt-ins can grow, and Salesmsg will always support that. As long as you shit more than 10,000 messages a month, just upgrade to a custom plan.
  3. Private & Shared Inboxes – The feature that support customer servicing which in turn affect sales. With Salesmsg, each individual team member gets their own inbox while there’s also a unified one. Now, the team can communicate effectively privately, and collaborate closer to see through your customers’ enquiries. Just what any businesses need!

Pricing

  • Free Plan: 14-Day Free Trial
  • Paid Plans: fr US$ 25 for 500 Credits
  • Moneyback: 30 Days

2. DialMyCalls

Salesmsg Alternative: DialMyCalls

Year Founded: 2007

Country: USA

Essentials

  • International Messaging: USA & Canada Only
  • Toll-Free Numbers: Yes
  • Short Code Revert (e.g. reply 7777 to confirm): Yes
  • 2-Way Texting: Yes
  • Text MMS: Yes
  • Double Opt-In: Yes (Manually via SMS Keywords)
  • Built-In Unsubscribe: Yes
  • SMS Campaign Reports: Yes
  • Mobile App: Yes
  • Integrations: 20+ (excl Zapier)

Buy Factor

  1. Bundled with Calling & Emailing – Unlike Salesmsg, DialMyCalls takes a step further as a marketing software with their email and call features. The latter having more advanced functionalities such as group calls (not video conference), recording in Text to Speech, and even the capability to conduct phone polls/surveys directly. For email, it is really email marketing. Users get a WYSIWYG editor where they can craft their email campaigns for mass broadcast. Although useful, do know that there aren’t comprehensive analytics and emailing require credits. Nonetheless, to know more about what contemporary email marketing software offers, our review HERE tells you! 
  2. SMS Chrome Extension – If you’re using the Chrome browser, DialMyCalls offer a special extension to enable text broadcasting with it. It’s simplified interface that once signed in, you can use it without having to open DialMyCalls’s web app. Above all, most features are available like the web app while you also get push notifications for texts and mail received!
  3. Unlimited Seats – All plans with DialMyCalls comes with unlimited seats! With access control setting, you can set your whole company to use DialMyCalls with each seat having different access permissions. That is, you can have a colleague taking care of emailing, one on texting, and one taking care of both! Whatever you set, this feature is simply synergy at best! Your customers and subscribers will benefit from it, and so will your business!

Pricing

  • Free Plan: No
  • Paid Plans: fr US$ 6.74/mo for 25 Contacts
  • Moneyback: No

3. Factoreal

Salesmsg Alternative: Factoreal

Year Founded: 2019

Country: USA

Essentials

  • International Messaging: USA, Canada & India
  • Toll-Free Numbers: Yes
  • Short Code Revert (e.g. reply 7777 to confirm): xxx
  • 2-Way Texting: Yes (Long Code Only)
  • Text MMS: No
  • Double Opt-In: Yes (via Marketing Automation)
  • Built-In Unsubscribe: Yes (via Marketing Automation)
  • SMS Campaign Reports: Yes
  • Mobile App: No
  • Integrations: Limited (Zapier Possible)

Buy Factor

  1. Full-Suite Omnichannel Marketing – Here with Factoreal, we have an even complete marketing tool! In addition to SMS and email, Factoreal is also packed with social media management, digital advertising, CRM, and even website tracking to empower marketing across customer journey! Most notably, the built-in WhatsApp marketing tool helps users to sell and manage customer conversations in the world’s most popular messaging app. Moreover, its integration with Shopify connects your marketing to e-commerce directly to drive effective conversions. All these coupled with machine-learning driven insights provide the competitive edge for brands of any levels and sizes! Nevertheless, Factoreal doesn’t have any call features like Salesmsg.
  2. Form & Landing Page Builder – Forms and landing pages are so important for getting your leads! Use Factoreal’s drag-and-drop builder to build them for your digital advertising campaigns so as to track and attribute better! I mean, you get these with Factoreal. Otherwise, you will need an external builder software, which we would really recommend THESE.
  3. Template-Based – We mentioned before. Factoreal comes with no-code drag-and-drop builder. What better, that it has ready templates to plug-and-play too! There’re templates for email, landing page, and WhatsApp. So, make use of these to start quickly and powerfully! This is one start-ups will particularly enjoy!

Pricing

  • Free Plan: 14-Day Free Trial
  • Paid Plans: fr US$ 690/yr for 5k Contacts. SMS as Charged
  • Moneyback: No

4. ManyChat

Salesmsg Alternative: ManyChat

Year Founded: 2015

Country: USA

Essentials

  • International Messaging: USA, Canada & UK
  • Toll-Free Numbers: No
  • Short Code Revert (e.g. reply 7777 to confirm): Yes
  • 2-Way Texting: Yes
  • Text MMS: Yes
  • Double Opt-In: Yes
  • Built-In Unsubscribe: Yes
  • SMS Campaign Reports: Yes
  • Mobile App: Yes
  • Integrations: 12 (excl Zapier)

Buy Factor

  1. Syncs with Social Media & Emailing – ManyChat is another alternative in our list that doesn’t come with call features like Salesmsg. However, it syncs with top social media apps such as Facebook Messenger and Instagram, and built-in emailing to enable effective all-round marketing. For instance, users can use ManyChat to gather email addresses from FB, and then SMS or email to engage them down the sales funnel. Alternatively, send an auto-notification via email upon closing a sale and invite your customers to ‘Follow’ you on social media for exclusive benefits! The possibilities are many!
  2. Build Drip Campaigns – As Marketers ourselves, we know the idea is really moving your prospects stage by stage, down to leads, and eventually becoming your customers! All these are possible with ManyChat’s automation builder! So, build your drip campaigns targeted at different stages! Don’t forget that you have your social media, email and text messaging as engagement tools!
  3. Integrates with Shopify – If you have a Shopify store, ManyChat is another viable option. The integration means that you can sell in FB and IG, notify your customers in their FB or IG, send personalised coupons to them, and even get reviews from the various communication channels. Its engagement at best!

Pricing

  • Free Plan: Yes, But No SMS Features
  • Paid Plans: fr US$ 15/mo for 500 Contacts. SMS as Charged
  • Moneyback: 30 Days

5. Postscript

Salesmsg Alternative: Postscript

Year Founded: 2018

Country: USA

Essentials

  • International Messaging: USA & Canada Only
  • Toll-Free Numbers: Yes
  • Short Code Revert (e.g. reply 7777 to confirm): Yes
  • 2-Way Texting: Yes
  • Text MMS: Yes
  • Double Opt-In: Yes
  • Built-In Unsubscribe: Yes
  • SMS Campaign Reports: Yes
  • Mobile App: No
  • Integrations: 30+ (excl Zapier)

Buy Factor

  1. Built for Shopify – Postscript is built specifically for Shopify! Its API can still integrate with other e-commerce platforms though, only that expert assistance might be required. That said, Shopify comes fully packed with tools to enhance your Shopify store. Use tools like automation templates to engage your customers in abandoned carts, push for upsell, or even send shipping notifications. There also use subscriber acquisition tools like popups, opt-in forms etc., for you to actively grow your subscriber base. Additionally, the many tools from flow builder, data segmentation, and analytics etc., equips your store to selling online effectively and efficiently. Then again, if you’re not selling with Shopify, HERE’s why you should.
  2. Automation Triggers – We can’t stress how essential automation are for marketing, and that includes SMS marketing. Use the 65+ triggers to build your flows using SMS, popups and many other tools to drive your product from listing to sale!
  3. SMS Subscriber List Tools – Compared to Salemsg, Postscript is more a sales tool than a customer support one. It has a couple of tools to grow your SMS subscriber list such as site popups, checkout boxes, opt-in forms, and even QR codes. I mean, sure you want your lists to grow right? With these tools on-hand, you are definitely enabled to!

Pricing

  • Free Plan: 30-Day Free Trial  
  • Paid Plans: fr US$ 100/mo for Unlimited Integrations. SMS as Charged
  • Moneyback: No

6. SimpleTexting

Salesmsg Alternative: SimpleTexting

Year Founded: 2010

Country: USA

Essentials

  • International Messaging: USA & Canada Only
  • Toll-Free Numbers: Yes
  • Short Code Revert (e.g. reply 7777 to confirm): Yes
  • 2-Way Texting: Yes
  • Text MMS: Yes
  • Double Opt-In: Yes (via Keywords)
  • Built-In Unsubscribe: Yes
  • SMS Campaign Reports: Yes
  • Mobile App: Yes
  • Integrations: 70+ (excl Zapier)

Buy Factor

  1. Lots of Integrations – Third-party integrations connect the software and apps you use to enhance each’s capabilities. Here in SimpleTexting, it trumps other alternatives with its huge number of possible integrations that may include those for productivity, e-commerce, payment, and sales etc. Just check out the full list HERE to see which you use and how integrating with SimpleTexting will enhance it. Really, integrations are what many organisations need to create smarter and more productive workplaces!
  2. Auto List Cleanup – All numbers that are texted to that are no longer in use will be mark as invalid. Likewise for numbers that unsubscribe will no longer receive any texts from your SimpleTexting campaigns. It’s just self-monitoring and really useful so you don’t need to constantly keep an eye on it. Supports your data compliance too!
  3. Power-Value – Most other alternatives such as Salesmsg may offer unlimited contacts. With SimpleTexting, it offers rollover credits too! The outcome is return of value to ensure your credits could be spent when you need! Then again, rolled over credits are available for only one month.

Pricing

  • Free Plan: No. 14-Day Free Trial
  • Paid Plans: fr US$ 29/mo for 500 Credits
  • Moneyback: No
  • Specials: 15% Off for Nonprofits & Churches

7. SlickText

Salesmsg Alternative: SlickText

Year Founded: 2012

Country: USA

Essentials

  • International Messaging: Yes (Special Pricing Outside USA & Canada)
  • Toll-Free Numbers: Yes
  • Short Code Revert (e.g. reply 7777 to confirm): Yes
  • 2-Way Texting: Yes
  • Text MMS: Yes
  • Double Opt-In: Yes
  • Built-In Unsubscribe: Yes
  • SMS Campaign Reports: Yes
  • Mobile App: Yes
  • Integrations: 10+ (excl Zapier)

Buy Factor

  1. Sweepstakes & Surveys – Have you ever done SMS sweepstakes before? With SlickText, its possible. Well, survey too! First, the sweepstakes are ‘text to win’ contests that your subscribers will reply with certain texts to enter. The best thing is, SlickText will also automatically choose your winner at random and inform them via SMS! Moreover, there’s the choice to just Thank those that participated too! On the other hand, surveys with SlickText can be in the form of numeric answers, multiple choice and open-ended. Besides, they can be created in 3 simple stages! So, whether it is sweepstakes or surveys, you get the analytics to support your future marketing work. Simply loved it!
  2. Price-Efficient – Similar to SimpleTexting, you get unlimited contacts and rollover texts. Except that SlickText allow rollover texts for up to 3 months use.
  3. Self-Cleaning Subscriber Lists – Again, dead lines are all removed automatically so as to keep your SMS subscriber lists clean. If you’re not already aware, not all SMS software including Salesmsg provide this. A top plus point!

Pricing

  • Free Plan: 14-Day Free Trial for 50 SMS
  • Paid Plans: fr US$ 29/mo for 500 SMS
  • Moneyback: No

8. TextMagic

Year Founded: 2001

Country: Estonia

Essentials

  • International Messaging: Yes, as Charged
  • Toll-Free Numbers: No
  • Short Code Revert (e.g. reply 7777 to confirm): Yes (via Keyword)
  • 2-Way Texting: Yes
  • Text MMS: Yes
  • Double Opt-In: Yes (via automation)
  • Built-In Unsubscribe: Yes
  • SMS Campaign Reports: Yes
  • Mobile App: Yes
  • Integrations: Zapier only (via API Possible)

Buy Factor

  1. Fully Pay As-You-Go – With TextMagic, we have the only one in our list where it offers exclusively international text messages all on usage basis! Its cost-efficient and works for organisations of any levels, as long as you want to do SMS marketing! By the way, the pricing differs by countries too, with TextMagic being able to work in 190+ countries. I mean, if SMS are what you are going to do, TextMagic is a most feasible choice!
  2. Refundable & Unexpired Credits – What more? Buy any number of credits you want for your business. The credits don’t expire and are ‘risk-free’ refundable. That is, get your refunds back without questions asked!
  3. To Integrate SMS Gateway API – Other SMS software in this list including Salesmsg offers one-click integrations. TextMagic does integrate with Zapier to support ‘inter’ app connection and automation. However, what TextMagic so exclusive have is its very easy-to-use SMS gateway API. The API allows you to integrate with your existing business apps and systems such as website CMS, CRM, ERP and many others. Doing so enables your app to use the features of TextMagic! Now, if you don’t understand, get your developer to read this. If not, TextMagic’s customer support will be around 24/7 to help!

Pricing

  • Free Plan: Yes, for All Features. 30-Day Free Trial Also Available
  • Paid Plans: Varies by SMS & MMS by Country (Try the Online Calculator?)
  • Moneyback: Yes, for Unused Credits

9. Text Request

Salesmsg Alternative: Text Request

Year Founded: 2014

Country: USA

Essentials

  • International Messaging: Unknown
  • Toll-Free Numbers: No
  • Short Code Revert (e.g. reply 7777 to confirm): Yes
  • 2-Way Texting: Yes
  • Text MMS: Yes
  • Double Opt-In: Yes (via Keywords)
  • Built-In Unsubscribe: Yes
  • SMS Campaign Reports: Yes
  • Mobile App: Yes
  • Integrations: 10 (ecl Zapier)

Buy Factor

  1. HIPAA Compliant – HIPAA refers to Health Insurance Portability and Accountability Act. So, if your business is in the healthcare or medical, then no doubt, Text Request is your choice! Albeit at an additional fee of US$ 50 per month, your Text Request account will be HIPAA compliant with a signed Business Associate Agreement. So, whatever work you’re going to do in Text Request, whether to send SMS to your patients, collect payments, or storing their contacts, can all be performed without worry!
  2. Receive Payments by SMS – To do this, you need to first connect Text Request to your payment processer that Text Request support (over 200+). Then, you can set up Text Request to send SMS requesting for payment. As well, you can set auto SMS reminders to ensure their payment through. Whatever is the payment status, you can easily view them in the dashboard!
  3. Unlimited Users & Contacts – Like Salesmsg, Text Request caps by number of SMS included per month, not contacts. Moreover, Text Request offers unlimited users to support your team size and allocation. Very desirable especially for big organisations or even MNCs!

Pricing

  • Free Plan: No
  • Paid Plans: fr US$ 59/mo for 1k SMS
  • Moneyback: 30 Days

10. BONUS Mentions

While there are certainly many, many more SMS software in the industry, here’s some that offers superb text messaging features. Most of them are omnichannel marketing platforms by the way, So, if you’re looking for something like that, click to hop over and read what we got to say about each!

  1. ActiveCampaign – With email marketing, CRM, social media & sales automation!
  2. Drip – Works with BigCommerce, Magento, Shopify & WooCommerce too!
  3. EngageBay – Superb CRM with tools for marketing & servicing!
  4. Omnisend – No-frills SMS + email marketing!
  5. Sendinblue – Email marketing-based CRM with SMS & lead-gen tools!

Our Advice

An ideal SMS marketing software is one that fits the budget while offering versatility and utility. Using a SMS marketing software can work wonders for your business especially if you feel reachability which impacts on engagement have been lacking. In fact, the world of SMS marketing is huge with as much as 66% of the world population having a mobile phone and spending an average of 4 hours 10 minutes a day on it! Still hesitating on SMS Marketing?

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How do you think SMS Marketing can be used for your business and what precautions should you take? COMMENT below.

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