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Top Landing Page Builders: Instapage & Others for Lead-Gen & More

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Need landing pages for your PPC, and other lead generation campaigns? Well, you can do so without building a whole website. Best of all, you can do so no-code! So, skip the coding and programming languages! No offense to the programmers and web developers though. We have scoured and reviewed a huge list of quality page builders in this article, starting from Instapage to even Wix.

So, the first thing to know about landing page builder is this; What do you need these landing pages for? That is, is it for PPC, Facebook advertising, email marketing, or? Do you intend to build your new website using drag-and-drop builders, or even WordPress? If so, then you can get off to a huge start since these platforms are no-code, with excellent ready tools for building landing pages. Moreover, many top page builders have their own WordPress plugin too!

Nonetheless, we won’t be discussing what landing pages are as there are overwhelming resources online. Thus, in this article, we will share our thoughts on quality landing page builders for lead generation and advertising. Conversely, if you are looking for page builders for email marketing, or building whole websites, we share our summarised pointers too! Here goes!

The world wide web is huge, and yet you had stumbled on my site looking for something. I hope you find it as we had taken huge efforts to create them. Best of all, its FREE! Hence, some of our content may include affiliate links (i.e. whenever you click on the links and purchase, I earn a small commission at no extra costs to you!). No worries! Some of these links may look like phishing, but I assure you they are not! Lastly, the affiliation does not affect my reviews towards them. Enjoy!

For Lead Generation & Advertising

  1. Instapage
  2. Landingi
  3. ShortStack
  4. Unbounce
  5. Wishpond

For Email Marketing

  1. ActiveCampaign
  2. AWeber
  3. GetResponse
  4. Mailchimp
  5. Mailmunch
  6. Moosend
  7. Omnisend
  8. Sendinblue
  9. SendPulse
  10. SendX.io

For Full Website Building

  1. Weebly
  2. Wix

1. Instapage

Instapage

Year Founded: 2012

Country: USA

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 500+
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: Yes
  • Real-Time Analytics: Yes
  • Integration: 120+

Buy Factor

  1. Built-In Collaboration Platform – Instapage boasts the industry’s only page builder with collaboration features. The collaboration brings your teammates together to speed up landing page review, approval and finalising. It includes tools for adding comments, replying with feedbacks, and sharing externally via URL links. Useful for the Marketers, Sales, or any staffs often needing to juggle the onslaught of management ideas against timelines.
  2. Comprehensive Resource Library – Building with Instapage is not something that ends up in stalemate. Users can look to continually improve themselves and their lead generation and ad campaigns with Instapage’s comprehensive resource library. It features webinars, videos, podcasts, ebooks and more all free for the users!
  3. Heatmaps – Many landing page builders provide a variety of analytical tools such as A/B testing, and real-time insights. Yet, only a handful provide heatmaps! Very useful because the heatmap tracks interaction of your page visitors to reveal whey they clicked, their mouse movements, how far they had scrolled and more! Such insights reveal which element in your page need work, and which are ‘must have’! We loved it!

Pricing

  • Free Use: No, Only 14-Day Free Trial
  • Subscription: fr US$ 199/mo

2. Landingi

Instapage Alternative: Landingi

Year Founded: 2013

Country: Poland

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 300+
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: Yes
  • Real-Time Analytics: Yes
  • Integration: 38+

Buy Factor

  1. Build Pop-ups Too! – Unlike Instapage, Landingi can be used to build just pop-ups too! So, would you need a newsletter subscription pop-up for your current website? Or do you need a cart abandonment pop-up to greater serve your ecommerce conversion? Simple. Just use Landingi. It’s totally no-code, so you can build easily without fear of destroying your website!
  2. Dedicated WordPress Plugin – Is your website built with WordPress? If yes, this page builder could be right for you! Landingi has its own WordPress plugin, So, you can use it to quickly build your pages and pop-ups for your WordPress sites, all without fear of embedding difficulty or technical issues.
  3. PageInsider™ – Is an AI-powered optimisation tool that quickly analyses the page before publish to inform users where their visitors are likely to focus their attention. The tool does so by providing a heatmap, allocating an attention percentage and an overall clarity score of the layout. This allows users to edit areas lacking focus, or where certain areas requires more attention. Consequently, increasing clicks, or otherwise the conversion rates.

Pricing

  • Free Use: No, Only 14-Day Trial, with 30-Day Moneyback
  • Subscription: fr US$ 55/mo

3. ShortStack

Instapage Alternative: ShotStack

Year Founded: 2009

Country: USA

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 60+
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: No
  • Real-Time Analytics: Yes
  • Integration: 15+

Buy Factor

  1. Gamification Elements – ShortStack is not just used to build landing pages. It adopts gamification to help users achieve their marketing objectives. For instance, some gamification elements that are included in its page builder include giveaways, refer-a-friend contests, quizzes, voting, and many more! Hence, landing pages are not just a matter of including a ‘clickbait’. It can be fun, interesting and very ‘share-able’! Consider the multiplier impact from your audience sharing. Just superb!
  2. Email Marketing – What? This landing page builder is too serious! Unlike Instapage and others, ShortStack has built-in email marketing tools which will complement any marketing efforts! So, use ShortStack to schedule emails, create autoresponders and drip campaigns after generating your leads (or vice versa). Above all, one paid plan gives you unlimited campaigns. What say you? Too good to be true? Try out and you will know!
  3. Social Media Contests – We mentioned before, gamification. But how good are social media contests? Well, we absolutely like it! Create hashtag contests, retweet, comment, and many others across Facebook, Instagram, Twitter, and TikTok. Best of all, you can get engagements and gain so much followers too! Does this mean marketing qualified leads? Certainly!

Pricing

  • Free Use: Yes, with 20 Entries and 100 Views Per Month Only
  • Subscription: fr US$ 79/mo

4. Unbounce

Instapage Alternative: Unbounce

Year Founded: 2009

Country: Canada

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 100+
  • In-Built Stock Library: Yes, with Unsplash
  • Mobile-Responsive Pages: Yes
  • A/B Testing: Yes
  • Real-Time Analytics: Yes
  • Integration: 1,000+ with Zapier

Buy Factor

  1. AI-Powered – Unbounce is highly advanced, although their Smart Builder is still in its Beta stage. Unbounce taps on the power of machine learning and AI to allow users to quickly build quality, optimised and personalised pages. Its not just pages with greater conversions, but users benefit from faster and ease of crafting content too! Conversely, switch to using Unbounce Classic Builder at no-sweat!
  2. Build Pop-Ups & Sticky Bars – Many landing page builders such as Instapage support building pop-ups. But sticky bars? Unbounce really delivers in this aspect because you can use them all in your landing pages for even greater impact. Say, a flashing promotion/discount bar that stays constantly at the top? Or a ‘Grab ebook’ bar to remind you to download the ebook at totally no charge before you exit! Well, the exchange is your email, so aren’t this what landing pages does? Maximised for lead generation! That’s the right word to use here!
  3. Unbounce WordPress Plugin – Like Landingi, Unbounce has its own WordPress plugin. So, rejoice, WordPress sites! Easily use the features of Unbounce from right within your WordPress dashboard!

Pricing

  • Free Use: No, 14-Day Free Trial Only
  • Subscription: fr US$ 81/mo

5. Wishpond

Instapage Alternative: Wishpond

Year Founded: 2009

Country: Canada

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 200+ incl popups and forms
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: Yes
  • Real-Time Analytics: Yes
  • Integration: 1,000+ with Zapier

Wishpond

Buy Factor

  1. Popups & Forms – Like Instapage and others, Wishpond can be used to build great looking popups and forms for embedding in your website or a landing page made with Wishpond.
  2. Contests & Promos – With Wishpond, you can organise various social contests and promotions too! If you are looking for social media marketing to complement your digital advertising, Wishpond is well positioned!
  3. Email Marketing – That’s not all! Wishpond has email marketing tools too! Use Wishpond for both email sending and setting drip campaigns. With a paid plan, you get 10x your plan’s leads limit. So, whether you already have an email marketing software or not, consider Wishpond’s very integrated platform. No need to switch between multiple software. Save the time, hassle, and remembering passwords!

Pricing

  • Free Use: No, 14 Day Free Trial Only
  • Subscription: fr US$ 49/mo

>> Yes, I am just looking for page builders for advertising and lead generation. Skip to Final Comments and Activities <<

No, I want to read on for more landing page builders!

Landing Page Builders for Email Marketing

6. ActiveCampaign

Mailchimp Alternatives: ActiveCampaign

More About This Software: https://donutatwork.com/marketing/these-mailchimp-alternatives-add-serious-value-to-email-marketing/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 50+
  • In-Built Stock Library: No
  • Mobile-Responsive Pages: Yes
  • A/B Testing: No
  • Real-Time Analytics: Yes
  • Integration: 850+

7. AWeber

Mailchimp Alternatives: AWeber

More About This Software: https://donutatwork.com/marketing/these-mailchimp-alternatives-add-serious-value-to-email-marketing/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 39+
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: No
  • Real-Time Analytics: Yes
  • Integration: 800+

8. GetResponse

Mailchimp Alternatives: GetResponse

More About This Software: https://donutatwork.com/marketing/these-mailchimp-alternatives-add-serious-value-to-email-marketing/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 200+
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: Yes
  • Real-Time Analytics: Yes
  • Integration: 150

Exclusive e-book by GetResponse and Joanna Wiebe

9. Mailchimp

Mailchimp Alternatives: Mailchimp

More About This Software: https://donutatwork.com/marketing/these-mailchimp-alternatives-add-serious-value-to-email-marketing/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: Limited
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: No
  • Real-Time Analytics: No
  • Integration: 290+

10. Mailmunch

More About This Software: https://donutatwork.com/office-productivity/typeform-alternative-to-know-before-creating-any-surveys-forms/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 100+
  • In-Built Stock Library: Yes, Powered by Unsplash, Pexels, & Pixabay
  • Mobile-Responsive Pages: Yes
  • A/B Testing: Yes
  • Real-Time Analytics: Yes
  • Integration: 1k+ with Zapier

11. Moosend

Mailchimp Alternatives: Moosend

More About This Software: https://donutatwork.com/marketing/these-mailchimp-alternatives-add-serious-value-to-email-marketing/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 38+
  • In-Built Stock Library: Yes, with Unsplash, & Giphy
  • Mobile-Responsive Pages: Yes
  • A/B Testing: Yes
  • Real-Time Analytics: Yes
  • Integration: 100+

Moosend

12. Omnisend

Mailchimp Alternatives: Omnisend

More About This Software: https://donutatwork.com/marketing/these-mailchimp-alternatives-add-serious-value-to-email-marketing/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: Limited
  • In-Built Stock Library: No
  • Mobile-Responsive Pages: Yes
  • A/B Testing: No
  • Real-Time Analytics: Yes
  • Integration: 50+

15. Sendinblue

Mailchimp Alternatives: Sendinblue

More About This Software: https://donutatwork.com/marketing/these-mailchimp-alternatives-add-serious-value-to-email-marketing/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: Limited
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: No
  • Real-Time Analytics: Yes
  • Integration: 2k+ with Zapier

14. SendPulse

Mailchimp Alternatives: SendPulse

More About This Software: https://donutatwork.com/marketing/these-mailchimp-alternatives-add-serious-value-to-email-marketing/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: Limited
  • In-Built Stock Library: Limited
  • Mobile-Responsive Pages: Yes
  • A/B Testing: No
  • Real-Time Analytics: Yes
  • Integration: 40+

15. SendX.io

Mailchimp Alternatives: SendX.io

More About This Software: https://donutatwork.com/marketing/these-mailchimp-alternatives-add-serious-value-to-email-marketing/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: Limited
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: No
  • Real-Time Analytics: Yes
  • Integration: 1.8k+ with Zapier & Integromat

sendx

Landing Page Builders for Full Website Building

16. Weebly

More About This Software: https://donutatwork.com/marketing/venture-into-ecommerce-with-no-code-website-development/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 40+
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: No
  • Real-Time Analytics: Yes
  • Integration: 360+

Weebly - Websites, eCommerce &amp; Marketing in one place.

17. Wix

More About This Software: https://donutatwork.com/marketing/venture-into-ecommerce-with-no-code-website-development/

Essentials

  • Drag-and-Drop: Yes
  • No. of Templates: 800+
  • In-Built Stock Library: Yes
  • Mobile-Responsive Pages: Yes
  • A/B Testing: Yes, with Wix Release Manager (Tutorial)
  • Real-Time Analytics: Yes
  • Integration: 250+

Final Comments

There are lots of good landing page builders available. So, if you are still unsure which are the best for you, take the time to break and reflect what you want. Most landing page builders including Instapage have its own template and stock library. However, that’s not to say those that do not, or not have a comprehensive library, are inferior. Most of these platforms integrates with one another. So, check on your own if the page builder can integrate with the Stock Library you want. Likewise, sites such as Envato Elements and Creative Market sells lots of designer-made landing page templates too. Yes, you could import them into your selected page builder. Hence, whether having a comprehensive template library or not, may come down to be a small factor.

Last but not least, having a A/B testing feature is an excellent feature for advertising and PPC. Yet, if you are not taking this route, it is just a nice to have. Choose wisely, but decisively. Good luck!

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