How to Use LinkedIn Hashtags for More Exposure
Are you looking for a way to get more exposure for your business on LinkedIn? LinkedIn has over 800 million users, but not everyone uses LinkedIn hashtags to get the most out of their profiles. In this article, you will learn how to use a simple tool to find the best hashtags for more exposure.
Why Use LinkedIn Hashtags for Your Business Profile or Posts?
Hashtags are a great way to connect with potential customers on LinkedIn. You can reach a wider audience and engage with like-minded professionals by including relevant hashtags in your business profile or posts.
LinkedIn users follow specific hashtags to receive updates on industry news, resources, and events. Users also leverage them to join conversations, start discussions, and promote content.
When used strategically, hashtags can help build relationships, grow your network, and increase brand awareness.
Which LinkedIn Hashtags Should You Use?
When it comes to LinkedIn, using the right hashtags can make a big difference in terms of visibility and engagement. However, there’s one major problem. With millions of existing hashtags, it can be tough to know which ones to use. Relevance is key, so you’ll have to choose different hashtags for different content too.
Most LinkedIn users go for popular hashtags with millions of followers. Some of the more compelling reasons include:
- They want their content to appear on more people’s feeds.
- They don’t know where to begin searching for niche hashtags with high potential growth.
However, keep in mind that popularity comes with competition. For example, marketers love to use the hashtag #marketing. Your content will likely get lost in the sea of other posts as the amount of content that floods these hashtag followers’ feeds is astronomical.
Leverage Analytics Tools for The Best Hashtags on LinkedIn
There’s a simple solution to your hashtag dilemma – Hashtag Analytics.
It’s a free tool for Chrome users to get the latest data without sacrificing too much time and effort on hashtag research. Additionally, the Hashtag Analytics Chrome extension allows you to see whether a hashtag’s growing or shrinking in popularity!
You will discover the following perks with Hashtag Analytics:
Competitor and Business Partner’s Hashtag Campaign
When you scroll your feed, you’ll start noticing hashtag patterns from the people and companies you follow.
You can examine the hashtags by placing your cursor over them to see how popular they are.
Taking a look at the hashtags they employ might provide you with some excellent material for your next LinkedIn post.
Hashtags that come to mind immediately tend to be general hashtags like #marketing and #business, but those are suitable to be used in moderation.
With a lack of a “related” function for hashtags on LinkedIn, the Hashtag Analytics tool is an absolute time-saver.
Once you’ve started a fresh post, you only need to type in an umbrella term for a drop-down list of related hashtags to appear.
From these hashtag ideas, you can compare their effectiveness based on the followers.
For in-depth analysis, you can also look into how much engagement you may acquire from embedding certain hashtags in your posts.
This brings us to the next point:
Popularity and Engagement
There’s a wealth of hashtag data that go beyond popularity.
Hashtag Analytics provides you with an at-a-glance hashtag analysis so that you can make decisions more efficiently.
You’ll be able to see a hashtag’s:
- Number of followers
- Audience reach potential
- Average likes and comments per post
Yet another benefit of the tool is its ability to help you track and monitor hashtags.
You can save and analyze how a hashtag performs over time and compare its progress to other hashtags. This is useful for understanding the hashtag landscape and keeping an eye on your competition.
Hashtag Analytics can help uncover many hidden gems, including niche hashtags relevant to your business. You are also able to get valuable insights into your hashtag campaigns. Overall, it’s a great tool that we recommend to anyone who wants to get the most out of their LinkedIn hashtag strategy. Check out Hashtag Analytics when you’re ready to take your LinkedIn hashtag game up a notch!