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V2 Cloud: Director of Demand Generation

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via We Work Remotely

Headquarters: Quebec

URL: https://v2cloud.com

Job Title: Director of Demand Generation
Type: Contractor (full-time)
Work place: Anywhere (remote). This role will require you to work primarily during Eastern Time (GMT-4).
Compensation: $2,500-3,500 USD/month
 
About You
You are a strategic, visionary and hands-on Marketing Leader, with the ability to define and execute demand-generating strategies for a fast-growing company, while building a highly accountable team that sets targets and hits them consistently. You live, breathe, love and understand demand generation marketing for enterprise for a SaaS B2B platform. This role reports to the CEO and is a member of the leadership team.
 
Your Impact
  • Identify and fix holes in our sales funnel.
  • Develop compelling multi-channel marketing programs to support the demand generation needs of the sales team so they can consistently hit their SQL targets.
  • Work with the marketing team to develop, execute, promote and produce strong content-driven campaigns that resonate with our audience and help build awareness of our brand and product category.
  • Constantly test and analyze new marketing initiatives for continuous improvement. 
  • Regularly analyze marketing and sales funnel data to optimize and focus marketing efforts on leads that drive the maximum sales results.
  • Manage all marketing contact lists and establish deep knowledge of our database of marketing leads to uncover where opportunities for engagement exist to generate qualified interest
  • Understand the needs of our target audience, and translate those needs into creative and personalized marketing programs
 
You will be measured on:
  • Revenue generation
  • Inbound opportunity creation
  • New user acquisition
  • Conversions and retention all the way through the flywheel
  • A mix of marketing, sales, and product qualified opportunities
 
What will you need?
  • Demonstrated experience of leading marketing teams and track-record of driving user growth at a B2B tech platform.
  • You have a proven track record of generating leads and pipeline via strategic digital marketing initiatives.
  • Comfortable owning the full marketing stack across product marketing, brand marketing, demand generation, content marketing, communications, and PR strategy. 
  • Demonstrated ability in developing and executing GTM campaigns which are measurable, scalable, and cost-effective.
  • Expert analytical and quantitative skills with demonstrated ability to analyze data and translate to actionable changes and a history of demonstrating results via data-driven marketing campaigns.
  • Deep understanding of the SaaS B2B marketing environment and evolving tools/platforms used to improve online presence
  • Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, Pardot, Hubspot, etc
 
If this sounds exciting, we’d love to hear from you! Not sure you’re a perfect fit? Reach out anyway. We’re looking for awesome individuals, not folks who perfectly match a job posting.
 
To Apply:
Please submit your application here https://hire.toggl.com/c/pq0v2/7vgjl/
 
Our company
V2 Cloud is a fast growing tech company. We help businesses embrace remote work by providing a fully managed Desktop-as-a-Service solution from the Cloud. We are a young and dynamic team with an awesome product that serves over 900 clients and 35,000 users worldwide. More information at www.v2cloud.com
 
Our Vision is to “Help businesses create workplaces where people love to work.” 
Mission: “Create the best remote work experience for people and companies.”
 
Our Values:
  • We enjoy our work, take pride in exceeding expectations and a job well done.
  • We get stuff done.
  • Keep It Simple & Smart
  • Life is too short to work with A**holes
 
We hire the people we trust, and we trust the people we hire. We value diversity of thought – Be bold enough to voice dissenting opinions. 
 

To apply: https://weworkremotely.com/remote-jobs/v2-cloud-director-of-demand-generation

Source: We Work Remotely: Sales and Marketing Jobs

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