Off The Record: Head of Growth Marketing (First Marketing Hire) @ Legal Marketplace Startup
via We Work Remotely
Headquarters: Seattle, WA
We are a 25-person strong, fully remote startup. The culture we foster is important to us. You can count on us to listen, to be honest, and to try our best to do what’s right, every day. At OTR, we each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better. And for that, you’ll be loved by us, our customers, and the world in which we live.
We have product-market fit. Our service is used by thousands daily. And we’re profitable. But our legal services marketplace is just getting started. We haven’t even penetrated 1% of available market share. This is where you come in. You’ll help us turn a product that users love into a household name. Over 100,000 drivers are pulled over and ticketed every day. How do you put our app into each of their hands?
While we generate tens of millions in revenue, we’ve never had a marketing team, or a marketing hire. We’ve still managed to grow triple digits year over year. We’re now looking for that elusive, talented, almost-mythical marketing mind to join the team.
Who You Are
You are an experienced marketer, with scars and triumphs under your belt. You are as comfortable strategizing as you are executing. You’re comfortable with deadends and the all too common lack of data, but you don’t get stuck, you persevere. You know when to double down and when to call it quits. You’re always tackling multiple efforts on multiple fronts. You’d tackle even more, but there are only so many hours in the day.
Ideally, you’ve successfully built up products at other startups. Marketplace experience? Even better. You understand that B2C is completely different from B2B, and the former excites you more. You have experience building a team around you, as marketing efforts scale up. And others can speak of your marketing prowess.
You’re comfortable thinking big picture. You have a vision for what needs to be accomplished, and how, but you haven’t forgotten how to roll up your sleeves and getting in the weeds doesn’t intimidate you. Actually, you enjoy it – you feel like you can do most tasks better anyways. You are, after all, an operator.
You can tackle everything from SEM and SMM to PR and content strategies. You can not only formulate a strategy to reach out to influencers, but also get them onboard.
It goes without saying that you are an excellent communicator, both written and verbal.
Last but not least, you adopt lean principles and you are data driven. How will you measure each channel and experiment? What is and isn’t scalable or repeatable?
As OTR’s first marketing hire, you’ll come in and take charge. You’ll own your KPIs while dealing with the ambiguity. We don’t know what we don’t know, but we’re eager to experiment and learn. We’re looking for someone who will eventually grow into a CMO role and build our marketing org.
If this sounds like your next challenge, introduce yourself. Tell us your favorite marketing content (i.e. podcasts, books, etc.) and how you stay sharp in this ever changing role.