What is TikTok?
Any company that has used social media as a marketing platform can attest to the truth that social media sites are currently the best way to get consumers’ attention. With consumers’ attention, you get engagement in shares, likes, comments, emoji replies etc., which are all a form of word of mouths for the posts with highest engagements get spread more online. TikTok is presently one of the hottest social media platforms alongside Instagram and Snapchat, and you might be thinking of trying it. For the business individual, you might be thinking how to capitalize it for your businesses. For whatever reasons, you shall find out more about TikTok and some marketing strategy in this article.
There are many statistical reasons why a company cannot afford to ignore TikTok in its marketing agendas. Here are a few of them:
- The App has over 500 million active users in the world.
- In the first business quarter of 2020, the App had recorded 315 million downloads
- It is also available in 155 countries
- TikTok records showed keen engagement from users with multiple access by 99% of users every day
- The app records an average of 1 million views on videos daily
TikTok is continually gaining fame in social media and is still offering better exposure for companies at lower rates than already established sites. Companies seeking to market themselves on the platform can maximize their outreach through content creation. The app has a challenge feature that allows a company to reach out to 65% of TikTok users. Your company could take advantage of this feature and create challenges to market itself. Whatever the content, it should result in spreading actions of Fun!
Should I be on TikTok Marketing?
The beauty of using TikTok is that there is no limit to who can or cannot use the platform. All you need to do is create content for a specific audience, use relevant features on TikTok, and reach as many potential clients as possible. Everybody likes Fun. So, yes, your company could use TikTok, but is that all you need? Our advice here is that you need a content strategy, in order to maximise potential from your TikTok campaigns. Having a content strategy also allows you to monitor, measure and improve it.
More so for businesses in the Entertainment industry, using TikTok is like a ‘must’ and we highly encourage. The second would perhaps be the FMCG industry (Fast Moving Consumer Goods), because these goods are brought, purchased and used by the general market. That is if you could capture the attention of someone with your TikTok campaigns, even if they are not current consumers or customers of your offerings, your businesses could gain from branding exposure and enhancement which literally influence their purchase decision. All these at zero spending!
TikTok Marketing Strategy
1. Branded Hashtag
The branded hashtag challenge on TikTok is still one of the best ways for a company to use the platform for marketing purposes. Several brands, such as NFL, Pepsi, and Universal Pictures, have successfully used the feature to promote their products. The feature encourages TikTok users to create videos around a customized hashtag using a popular song or dance move. Its basically free advertising for your company to consumers, by consumers!
2. TikTok Ads – Brand Takeover
Brand take over ads are also a brilliant way to use TikTok for company marketing. It involves ads popping up once a person opens TikTok and has a link leading to an external site or an internal landing page. Although the platform only allows one advertiser per day, it assures companies of 5 million daily impressions.
3. TikTok Ads – Branded Lenses and Songs
Branded lenses and songs are also a very reliable way of marketing on TikTok. A company can partner with the platform to create 2D or 3D lenses to use or share. Each company with the most following on this feature is placed on the Discover tab on TikTok for ten days. A company can also have a customized song to its products to help in its marketing campaigns. It gets better if your company can partner with a popular artist in using branded songs for marketing.
4. Influencer Partnerships
TikTok influencer partnerships have also proven to be very helpful to any company that markets on TikTok. The influencer’s role is to promote the hashtag challenge for a company and attract as many followers as possible.
As a business, it is crucial to be aware of the changing trends and hop onto the one most suitable for your business audience. You can rest assured that TikTok is currently one of the best platforms with the highest potential for your company’s campaigns. Why is that so? One Word: FUN! The idea here is not for companies to create fun, but in creating posts that inspire users to the trend of Fun! We hope you hop onto this trend and achieve a whole new level of engagement like never before with your TikTok Marketing Strategy!
Would you agree on the Trend of Fun for your business? COMMENT below.
LIKE and SHARE this article to the Marketer, PR or Top Management whom can benefit from it!
HASHTAG #tiktok #DonutAtwork