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Canny: Senior Media Buyer

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via We Work Remotely

Headquarters: USA

URL: https://canny.io

We’re hiring a Senior Media Buyer to drive our advertising efforts across multiple ad channels. 🚀
You’ll own the strategy, execution, tracking, and optimization of paid channels (e.g. Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads) to generate leads and build awareness.
The ideal candidate is a data-driven, results-oriented performance marketer who enjoys building, testing, and optimizing campaigns. They have deep channel expertise and a solid understanding of how to reach a target audience at all stages of the funnel.
Responsibilities:
  •  Design, execute and optimize ROI-positive advertising campaigns across multiple channels 
  •  Write compelling ad copy focused on driving conversions, and work with our design team to craft interesting creative
  •  Optimize campaigns and manage A/B testing to improve conversions; optimize targeting, bidding, ad copy, landing pages, CTAs, etc. 
  •  Support our content marketing efforts by promoting content at all stages of the funnel
  •  Set up retargeting campaigns to move leads along their journey
  •  Build and maintain performance reports for all channels
  •  Research and monitor key competitors’ advertising strategies
Technologies
  •  Google Analytics
  •  Semrush (or similar)
  •  Hubspot (reporting, landing pages, custom audiences)
  •  Optimizely (or similar)
  •  Heap (or similar)
Compensation
  •  Competitive base salary and equity
  •  Unlimited paid sick and vacation days
  •  Quarterly international team offsites ✈️
Required Qualifications
  •  You have outstanding written English skills
  •  You have at least 3 years of experience building and executing advertising strategies across multiple channels including Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook / Instagram Ads
  •  You’re knowledgeable in research and analytics tools including Google Analytics, Semrush, Hubspot, or similar
  •  You have a track record of optimizing and improving campaign performance through A/B testing, copy testing, and other methods
  •  You’re experienced in conversion rate optimization (CRO) and can contribute to optimizing conversions at all stages of the funnel
  •  You’re independent and a strong learner—if you don’t know much about a topic, you research it until you do
  •  You understand account-based marketing and how advertising supports it
  •  You’ve successfully created advertising campaigns for B2B businesses
  •  You have demonstrated the ability to onboard and integrate with an organization long-term: within the last 5 years, you’ve worked at one company for at least 2 years
Preferred Qualifications
  •  Experience managing ad budgets of at least $20,000 per month
  •  Understanding content marketing and SEO 
  •  Ability to create image and video ads
  •  Experience running campaigns on other ad channels
  •  Experience managing media buys with publishers
Apply 
In your application, please include your resume, creative samples, and tell us why you want to work at Canny. 
For brownie points, add a link to your favorite GIF.

To apply: https://weworkremotely.com/remote-jobs/canny-senior-media-buyer

Source: We Work Remotely: Sales and Marketing Jobs

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